Clients tend to come to us when they have a business challenge, but lack a solution
The setup __
We’re strategically and creatively driven by design thinking. Design thinking is a fast and tangible way of working to produce problem-solving solutions based on unmet and often unconscious human needs and wants. Clients tend to come to us when they have a business challenge, but lack a solution. We help them drive design-led transformation of their brands, experiences and businesses.
The process __
One process, one million outcomes
Our version of design thinking is based on divergent and convergent phases: A discover phase to identify deep human insights. A design phase to create prototypes that address the insights. A Develop phase to create detailed and tested solutions. A deliver phase to align and empower the organisation to drive the design-led transformation.
The ambition __
A better human experience
It is scientifically proven that all human beings are driven by only three principles: Mastery, freedom and belonging. We use these principles to guide our ambition for every client: To design better human experiences that empower people and grow businesses.
What’s in our toolbox __
We are often asked how we work in practice. Here is a sneak peek at our toolbox
We use workshops throughout the process. As project start-up workshops to circle in on core challenges and define hypothesis. As co-creation workshops during development process. As aligning and empowering workshop to ensure design-led transformation.
Field study and design research
People-centricity starts with going where your customers are – out in the real word. Field studies and design research is an integral part of our methodology and how we dig up deep insights and come up with new solutions.
A sprint is a development process boiled down to a few weeks – or even days: From defining the challenge at hand to building a prototype solution. It is energetic, productive – and saves everyone time and money. You snooze you lose.
To see the future – design it! We use rapid prototyping to fail fast and succeed quickly. A business model, new digital service, a physical product, an updated brand or shop experience – can all be prototyped.
Iterative user testing
Running test iterations with users via prototypes to ensure usability and attractiveness: Both early stage mockups to inform the design process and final review and adjustment before market launch.
Customer journey innovation
Service design to restructure and develop your customer journey: All the way from mapping existing pain points over signature experiences to delivering a customer journey implementation blueprint.
Get in touch __
Reach out! If this caught your attention we probably have more to talk about