Design success in three dimensions


Brand, experience and business are three interwoven dimensions of a successful organisation. Here’s how we can help you: Brand design that expresses your story and identity. Experience design that empowers a seamless user journey and meaningful interactions. Business design that enables new services and business models.


Whether you prefer us to focus on one, two or all three dimensions in a project is up to you. We only insist on two things: People-centricity and design thinking.

Brand __

Your brand matters more than ever. People expect you to stand out and stand for something

Brand identity

A brand identity is how your brand looks, sounds and feels. It’s the personality of your brand. It’s how you make an impression across channels and spaces – across your website, social media, physical store and your digital assistant. We help you design a brand identity that works seamlessly across media, contexts, experiences and messages.

Brand story

A brand story is the ‘why’ of your brand. Why you are worthy of their time, energy and money. It’s your purpose internally and externally. We help you define your why and turn it into a compelling story to be remembered and admired. We make sure your internal stakeholders are part of the process and that the story resonates with your customers.

Experience  __

Great experience design enables journeys and interactions that are personally meaningful, memorable and helpful


Your brand’s customer journey is your most crucial framework for running a people-centric business: How you attract people and how you service them when they become customers. We can help all the way from mapping existing pain points into a future journey strategy to designing a customer journey implementation blueprint. Also, we can help you implement the marketing automation technologies needed to drive an omni-channel experience.


We see your brand’s interactions as ‘action scripts’ that define how people engage with the brand in a specific context with a specific goal. Surprisingly, many brands leave too much to chance: What happens the first two meters into your physical store? How do you greet people? What conversations do we want to start? Some interactions are run by staff, others by digital tools. Interactions can be designed at every point of contact along your customer journey. We help you design core interactions people love and tell others about.

Business  __

There’s no business like show business. We help you design your next venture adventure


Some of the world’s most successful businesses started by being world-class service which then migrated into a full-sized business model. We help you design new services through service design: From discovering human insights into building prototypes into implementation.

Business model

Based on a market challenge, an idea, a human insight or existing well-performing product or service we help you design a new business model. We put together a team of anthropologist, business strategist, technologist and designer. We include your team and start to conceptualise, build, test and deliver a business model blueprint ready for implementation.

Get in touch __

Reach out! If this caught your attention we probably have more to talk about

Business inquiries __

Jacob Fruensgaard Øe
+ 45 2510 3054

Generel inquiries __

Find us __

Holmbladsgade 133
2300 Copenhagen S