People-centric, data-powered, design-driven: A process for better results faster


It is increasingly harder to differentiate on price, product range or local presence. Which is why experience design has become a key differentiator for companies. We offer a people-centric, data-powered and design-driven process in four ‘modes’: Discover, Design, Develop, Deliver. This is a design thinking process for better results faster. And for a better world, one solution at a time.


Which mode are you in? Need data to discover changed customer behaviour? Want to design a new service experience prototype? Impatient to develop new product, service or experience features? Ready to track and optimise your new solution? Our design thinking process consists of four ‘Modes’ aimed to help you each step of the way.

Discover mode
Research and user need mapping
Qualitative data (small data)

Quantitative data (big data)

Journey mapping with signature experiences

Product mockups

Product roadmap
Design mode
Building service experiences & business platforms
Design sprint
User test
MVP Design production
Market validation
Develop mode
Designing and developing 
the experience
Design production

Product development

Feature tests and design iterations
Deliver mode
Implement, track and improve the experience
Data tracking & product optimisation
Design improvements
Some of our clients

Mapping Toyota’s customer journey and designing tools used across Toyota to ensure attractive experience design in every interaction.

Partnering with Danish Design Centre to assist Danish companies in their digital transformation through tailormade business design sprints.

Designing new signature experiences applied online and offline across the brand’s more than 150 stores across Europe and Asia.

We are Nordea’s exclusive UX partner, running multiple UX test setups across the Nordics on a weekly basis.

Product development, purpose initiative design, brand development – our collaboration with Stryhns finds new dimensions every month.

Customer and stakeholder analysis, future ecosystem design, communication design – we’re pretty close with one of the most successful deposit systems companies in the world.

Get in touch
Flip Studio
Holmbladsgade 133
2300 Copenhagen S
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